Seminario Interdipartimentale di Algoritmica  

Monday, May 8, 2006, 12:00 noon Abstract
Web Dragons: Inside the Myths of Search Engines
Marco Gori, Università di Siena

DI - Department of Computer Science
Seminar Room, third floor

Abstract:

In this talk, I discuss critical issues related to the current search engine technologies and foresee possible evolutions. I claim that the centralized architecture of search engines leads naturally to web spam and privacy problems - especially in the recent solutions based on my own web. In particular, I point point techniques for web spam and try to make a picture of the current war of search engines against the SEO (Search Engine Optimizers) companies.

(forthcoming book with Ian Witten and Teresa Numerico, Morgan Kauffman, Elsevier)